Ho ho ho merry Christmas and all of that. I have to be honest and state that it's nearly impossible to get in the Christmas spirit when you live in a state where it does not snow, such as southern California. I grew up in the Midwest in northern IL where we had temps as low as 40 below zero and snow, lots of traffic crippling snow. SOCAL weather in the winter is usually somewhere between 65 and 80 degrees in the winter months and temps in the low 50s at night is the norm.
Nonetheless I do my best to surround myself with things that remind me of Christmas. The vast majority of those items consist of the usual suspects, cookies, lights, television shows with the likes of Frosty the snowman, Grinch, holiday themed clothing, etc.
Why just yesterday I pulled the Santa shirt (pictured) from the back of my closet and placed it in my regular rotation. Since I work in a office and never get dirty, I should be able to wear the surfing Santa Hawaiian shirt 2 or 3 times a week before Christmas day.
One big advantage I have over other people is that since we actually own and operate a brick and mortar
Hawaiian shirt store as well as a ecommerce website that lets us sample trends Internationally. We can quickly spot seasonal trends in specific shirting designs and adapt as needed. There are some prints that sell much better in the winter than they do in the spring or summer.
Take for example a
mens red Hawaiian shirt with hibiscus flowers, while the combination is popular year round, sales for this particular shirt nearly triple during the holidays. The red Hawaiian shirts with orchid flowers are also very popular for Christmas. Some people buy them for gifting, and some simply buy them so they have something new to wear in holiday colors. These shirts are almost the same color red as holly berries.
Sales for women's clothing ramp up as well, but the real stars during the Christmas season are not women's Hawaiian shirts, it's the Hawaiian muumuu dresses that get all of the sales action, especially items like this
navy blue mid-calf Hawaiian muumuu dress which is almost impossible to keep in stock during peak sales weeks. If your living in a warm weather state and are suffering from the same symptoms, swing by our store or visit our website and treat yourself to something with a little Aloha.
Mele Kalikimaka